This blog was originally posted on http://onecoolsitebloggingtips.com/popular-
In her post, “How to Become a Better Blogger 4: Essentials“, author “timethief” lays out the best practices of successful bloggers. Here is a brief overview of what we should be practicing to build our blogging skill set as well as our success. Thank you timethief for this post!
1. Branding. What is the theme of your blog or website? Can the reader distinguish this immediately? Key words should be used that are relevant to the theme/topic of your page. These elements should also be found in the site’s heading, and the About or Profile page. When your reader lands on your page, they should immediately be able to identify what your page is about. Not go digging for it and find the answer in archived posts or comments.
Though my personal page may have a non-descript title, “Surviving the Specter”, my subheading is more definitive – “Hope through Depression from a survivor of suicide.” Specter is the personification of my clinical depression and I describe this briefly on my About page so readers won’t feel alienated when they read newer posts.
2. Pillar posts.
Every blog needs at least between 4 and 6 pillar posts that identify the your expertise. Pillar posts are longer posts that require research and the contents are of timeless value to your readers.
3. Search Engine Optimization (SEO). In this section, timethief has a link to another excellent post on SEO. In the current post, she makes three major points –
♦ Headlines and subheadings. “Your title should succinctly state what the contents of the post are.” I’m a true believer in this. Cute and catchy headlines can be…”intriguing” but I can tend to get aggravated when I have to click the link to read through a lengthy post to find out what it’s about. I prefer the headline to tell me what the author wrote about. I don’t want to read it to decipher it. I want to read to learn, and without wasting time. Not decipher a lengthy piece of writing, which I have to end up reading twice to understand once. I think this is a common courtesy practice to your readers. If I can’t get the point of the post from the title, I usually don’t read it. I would also add that if you include images, ensure they relate to the content.
♦ Content. “Establishing your credibility around a specific topic with your readers by engaging in ethical practice and linking is important”. I agree. I am guilty of not abiding by this because I sometimes reblog articles (like this one) that have nothing to do with depression or suicide. I do however believe that as fellow bloggers, these posts (the content not focused around my theme) is beneficial to my readers and doesn’t patronize or waste the time they spend to read my posts.
♦ URL. “Try to incorporate a keyword or keyword phrase into the URL.”
♦ Categories and Tags. These do not really increase your SEO, but they ARE important internally since they help you catalogue and curate your posts, as well as help other readers find them in searches.